Lampshade Marketing blog


What the heck is a QR code?

These things that keep popping up on my innocent drink, in the newspapers and on posters. These square bar code looking things?  What the heck are they?

QR (Quick Response) codes are a super quick way for a company to display a link in a quick easy way. Much in the same that the internet is full of domain names, rather than a long series of numbers, some geek (affectionate term!) decided that having a website address was far too difficult to remember, so 'invented' these things. Basically, you scan it, and it takes you to a website.

In the simplest of terms. They can take you elsewhere too, (not like Narnia or anywhere) but to a movie on YouTube, and download of an app and even some code to contain telephone and mobile numbers – you know, those things you can’t remember!

All this being able to be scanned by most modern mobile phones.

As QR codes become more widely used and cause a lot of people like us wondering what’s behind them.  Businesses are becoming more creative (and not so creative!) in both the design and uses for QR codes.

One hugely bad example of use of QR code is one ‘Marketing agency’ that sends us emails, and in the footer is a QR code which links to their website.  Yes, that’s right, you’re already online, on your email, and they are asking you to get your phone out, picture the screen and find their website. Links people. Links!

One of the best and innovative uses for QR codes isn’t just to link you to a website. Take a look at how Tesco used them in South Korea.

So. The future? I doubt it. But the here and now?  Maybe.  Expect to see more QR codes on your Gloucestershire bus stops before too long.

Why would you ever want to blog?

Infact, what is a blog? A Blog is short for WebBlog, an online chronological list of thoughts. A diary as it were, online. But why would you want to put your worldly thoughts online, on a website, for all to see?

For a start, a blog is a great way to promote you, or your business. By putting it on your website, you'll also give Google fresh content every-so-often so Mr Google is happy that your site isn't stagnent and is being looked after.

You can also write a blog that establishes yourself as an expert in your field. For example, maybe some people would say that Lampshade Marketing were experts in Website Design in Gloucestershire. But did you realist that as well as website design, we also know about Blogs? Well you do now!

Some people will write blogs to help others. We've all used Google when we've had problems. Be it a skin rash, how to cook Gerkins or who is a good website designer. A blog contains peoples thoughts, and sometimes recommendations.

Not the last reason (this list could be never ending!) but maybe my favourite reason to blog. To be fun and creative. One of the most important reasons for doing it, and one of the only reasons that people will read your blog is that it's fun, informative and factually correct. If you're not passionate about your subject, why should anyone listen to you?

That's it from me for now. If you want to speak to us about creating a blog to help your business, or to help with some website design, please do contact us at Lampshade Marketing, Gloucester, on 07735 031 707.