Lampshade Marketing blog


Lampshade Marketing is Two in March


Lampshade Marketing, a fresh marketing agency based in the heart of Gloucester is two in March.  Founded in 2010, the marketing agency has gone from strength to strength in its 24 months and now incorporates a corporate photography and wedding photography division under the banner of

Founded by Matthew Boseley, the firm set out to help small businesses, schools and charities to get online and promote themselves in a cost effective way. Frustrated by seeing many small businesses being given poor advice and paying over the odds for websites, Matt felt that he had to do something. “It’s hard enough for small businesses, schools and charities to run with limited budgets, but when I see them paying over the odds for inferior work, it really frustrated me, that’s the main reason I set up Lampshade Marketing was to help”.

Lampshade Marketing have also used their vast marketing experience to provide local businesses and trade associations with strategic and tactical marketing advice, from brand reviews to sales campaigns.

The future looks bright for Lampshade Marketing with a number of website designs in the pipeline for 2012, and the photography arm growing steadily. Matt says “Whilst we are getting more business in, we NEVER forget our existing customers and their needs for on going support. Most of our new business comes from referrals and recommendations, which is a really great way to do business”.

If you have any website design, digital marketing or marketing strategy needs, you can contact Matt and the team via the website at, or for wedding, event, portrait or commercial photography, visit

Top Tips for your Facebook Page

So, as a small business I guess you’ve got yourself a small business Facebook page? Yes?

No? Get yourself one now. If you want to promote your small business in Gloucester what better way that a free website page promoting what you do. And a link to your website. Can’t be bad can it?

Now that you’ve got one, there are lots of ways to make your Facebook pages look stunning. There are lots of ready-to-use applications available online. Do a quick Google search and you will find. You can also design your own marketing promotion strategies such as devising campaigns and organising contests for your fans.

So, you’ve created a Facebook page for your small business in Gloucestershire? Now you need to do some marketing and you need to grow your fan base. Before getting started, however, you need to identify what your marketing goals are. What do you want the fan page to accomplish for your small business? Getting loads and loads of fans may be great for your ego, but you have to decide whether you're happy with exposure alone, or whether you want fans to become customers. I think I’d go for the latter please. Do you want your Facebook page to help you sell more products and services?

So, start to define what you want to promote from your Facebook website page, and the goals you want to achieve.

For example, your small business could want to:

  • Build awareness: Reach a large audience with a widely targeted ad campaign on Facebook
  • Drive sales: Offer special deals and freebees to bring people into your shop or to your website
  • Grow you fan base: Encourage people to like your Page by offering valuable benefits for communicating with you

Don’t forget to think about the profiles (timelines) of the people you want to reach if you are going to use Facebook adverts, and select criteria based on what your audience is interested in, instead of what they might be looking to buy.

You can target you Facebook adverts by:

  • Location, Language, Education, and Work
  • Age, Gender, Birthday, and Relationship Status
  • Likes & Interests: Select Likes & Interests such as "websites", "google", or "searching" instead of "internet" or "www"
  • Friends of Connections
  • Connections

We’d also recommend that you add a Facebook "Like" box to your website. You can do so by going to Edit Page, Resources, Use Social Plugins and selecting Like Box. Fill in the fields and then click the Get Code button. After you copy the code and paste it into your small business website, and then visitors will be able to "Like" your Facebook page directly. Facebook's 'Social Plugins' section under 'Resources' has a number of useful tools for websites, too.

If you are already on Twitter, give some compelling reasons why your Twitter base should join your Facebook community. If Twitter is the new cool Gloucestershire meet up place, think of your fan page as an invite to come in and chat.

For example, you could use Twitter to tweet something like, “Wanting to find out more about us than 140 characters will allow? Join us on Facebook at”

Want to know more. Pop in for a chat, email us at This email address is being protected from spambots. You need JavaScript enabled to view it. , follow us on Twitter at or old fashioned call us 07735 031707

New year, New website

Ok, so the days are getting longer, the kids are starting a new term, that new website design that you've been promising yourself should be high on the 'to do list'. So you've chosen your website design company (It's OK if you didn't choose Lampshade Marketing!) but have they covered all the angles that they should on a new website design?

If they haven't, ask yourself if they are right or not.  Here is a couple of things to think about.

Website design Content Management System

So, they've recommended a new website Content Management System (CMS) and it's probably different from your existing one (If they aren't even doing it on a content management system, back out now!!). What having a new system means is that the URLs will be different on your old website from your new, and Google, your customers, and you, will get quite confused!  The solution to this is to use permanent 301 redirects. Make sure your website company does this.
Also you should contact all the websites that link to pages on your old website and ask them to point to your new website. This will have a better direct effect on your Google rankings.

New website, new content

So, you've got your lovely new brochure and you think that you can use the same copy?  Wrong. Unfortunately brochure copy doesn’t translate well online. You either need to get some help from a professional or follow some simple steps.

  1. Write like a newspaper. Get all the main information you want to put across in the 1st paragraph, and then expand later on. People scan read online, so getting the important information out there as soon as possible is... important.
  2. Key words. What words will people use to get to your new website? What will they type in Google? Think about this, then use them in your website copy.

Website Architecture

Think about what's important to your company and to your customers. If you sell Cardigans, Jumpers, Jeans and Trousers, but you also sell buttons, zips and thread, but they are less important, don't have them listed on the main navigation. List them under Accessories, or something. This will help your customers, and Google determine what's important.

You can let Google know which of your pages are most important on your new website by how you link to them. Be sure that the pages you are going to try to get to the top of Google are linked from your main navigation so that they will receive the best possible internal link popularity. This way your new website will bring your higher quality customers rather than those that are hidden in the depths of your site.